Loved by Coco… Liberty in Love {Award-Winning Bridal Accessories Retailer}

Written by Emma Hla
Images courtesy of Liberty in Love.

I love this start-up success story… From a lightbulb moment, taking a leap of faith, right through to the glorious moment Siu, Liberty in Love founder & owner, won Best Online Retailer at this year’s Wedding Industry Awards.

I’ve had first hand experience of styling Siu’s wares on our Modern Vintage shoot at Iscoyd Park and ladies, Liberty in Love oozes bridal glamour. Statement necklaces, birdcage veils and to-die-for shoes; I only wish a feather shrug was acceptable attire for the weekly trip to the supermarket!

If you’re looking for those finishing touches to your big-day look, come and read all about Liberty in Love who provide “everything but the dress”! 

Notes from Liberty In Love


Images courtesy of Liberty in Love.

Siu: The Liberty in Love story started from my own wedding planning. It was an incredibly busy time (I’m sure most brides-to-be can empathise with that!) and I did a lot of research and shopping online. This was before wedding blogs had come to the fore and pre-Pinterest, and also before la crème de la crème designers could be easily found on Google. So, for brides who wanted to source beautifully made pieces with unique style, it was quite the tricky task.

My quest to find my perfect accessories online was quite fruitless, and so the seed was planted.

We had the most amazing wedding day, a day never to forget. Afterwards, still in the post-honeymoon glow, I just had this epiphany moment one day on my commute to work. In a bit of a daydream, I connected these random thoughts in my mind, which ultimately led to my idea about setting up an online bridal accessories business that sold everything but the dress. I knew, instantly, I would do it. 

Sometime after (after doing that sensible thing of developing a business plan), I walked out of my marketing job at a creative agency to launch Liberty in Love.

Five years, we’ve helped thousands of Brides to find their perfect accessories, gone on to win a clutch of awards, and have worked on some inspiring collaborations and shoots with the industry’s finest talent. It’s my dream job, quite literally!


Images courtesy of Liberty in Love.

Our Brand

Liberty in Love reflects the modern bride’s individual and eclectic approach to bridal accessorising Our award winning website is brimming with unique and beautiful finds, from classic to bohemian, Art Deco to fashion-forward, and our covetable pieces can be mixed and matched to create a look that’s truly personal, stylish and utterly memorable.

Today, we sell over 1000 beautiful accessories, all handpicked by me for their beautiful quality, luxury and unique style. We’re stockists for both UK and international designers, including Stephanie Browne, Untamed Petals, St Erasmus, Ivory & Co, Harriet Wilde, Chez Bec, Joyce Jackson and Ell & Cee.

Tips & Advice

We love everything about weddings and the transformative power of a great accessory. And… well, quite frankly, there are not enough words in the world for what we can say about accessories. That’s why we’ll soon be relaunching our own blog, with regular posts by both Tabby and me. It’ll be packed with advice and tips – everything from picking your perfect bridal shoes, picking the best colours for your wedding to style inspiration!

If any brides need any help, please do get in touch via email, facebook or twitter or call us on 01925 357488. Tabby and I totally adore helping with questions or styling advice!


Images courtesy of Liberty in Love

So which piece are you coveting…? Me…? I’m in love with the St Erasmus cuff!

Thank you so much to Siu for swinging by and joining the Loved by Coco crew, Liberty in Love will be joining us at our next styled shoot coming up later this month. Excited is an understatement.

Lots of love…

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